Develop Products Based on Hidden Data in Website Metrics
A robust website metrics platform (more than Google Analytics) reveals critical information about website visitors—what is and isn’t...
Marketing Activities that Fall Through the Cracks
Smaller companies usually try to get by with no marketing employee or a 1–2-person marketing team. It works out OK, but many activities...
The Solution to Marketing Deficiencies: Consultants Survey Says
There is an excellent article in Marketing Profs by Ayaz Nanji on the results of a CMO Council survey about how executives rate their...
The Challenge of Overcoming Confirmation Bias in Sales and Marketing
Confirmation bias is essentially the brain's shortcut, prioritizing information that reinforces existing beliefs and dismissing...
How to Choose Great Clients
One of the keys to building long-lasting client relationships is selecting clients that are a good fit from the outset. The following...
Using ChatGPT as a Marketing Assistant
By now, nearly all marketers know that ChatGPT streamlines the process of content creation. The content will still require editing,...
Detecting Click Bot Activity in Email Reports
Automated email clicks occur when bots, not human users, open emails and click on links. These bots, designed to ensure email security...
Why Website Metrics Matter
Think of your website as a brick-and-mortar store (whether it is an ecommerce site or not). You would want to track everything you...
Proactive Steps Marketers can take to Reduce Stress and Ensure Success
For many people that work in marketing, the job is stressful, unrewarding, and tenuous. It doesn’t have to be this way. Marketers can...
Why Your Product Isn’t Selling—It May Not Be Marketing…
There’s the adage that good marketing can sell a bad product one time, but not twice. In fact, if there is an issue with the product,...
