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What Today’s Technology Buyers Need to Make a Decision
Much of the following is from an excellent TrustRadius B2B Buying Disconnect report—a survey of over 2,000 respondents that shows...
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Marketing Resources for very small Businesses
While we specialize in marketing for small, growing businesses--we do recognize that there are VERY small companies that need marketing,...
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How to Create a Simple (and Powerful) Value Proposition
It’s frustrating when you are confident that what you are offering provides considerable value, your current clients love you, but you...
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Scaling World Class Marketing Down for Small Businesses
The Hawke Marketing Method [1] -created by super-marketer Erik Huberman- is meant for larger businesses, but a smart marketer could scale...
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Develop Products Based on Hidden Data in Website Metrics
A robust website metrics platform (more than Google Analytics) reveals critical information about website visitors—what is and isn’t...