What Today’s Technology Buyers Need to Make a Decision
Much of the following is from an excellent TrustRadius B2B Buying Disconnect report—a survey of over 2,000 respondents that shows...
Marketing Resources for very small Businesses
While we specialize in marketing for small, growing businesses--we do recognize that there are VERY small companies that need marketing,...
How to Create a Simple (and Powerful) Value Proposition
It’s frustrating when you are confident that what you are offering provides considerable value, your current clients love you, but you...
Scaling World Class Marketing Down for Small Businesses
The Hawke Marketing Method [1] -created by super-marketer Erik Huberman- is meant for larger businesses, but a smart marketer could scale...
Develop Products Based on Hidden Data in Website Metrics
A robust website metrics platform (more than Google Analytics) reveals critical information about website visitors—what is and isn’t...
Marketing Activities that Fall Through the Cracks
Smaller companies usually try to get by with no marketing employee or a 1–2-person marketing team. It works out OK, but many activities...
The Solution to Marketing Deficiencies: Consultants Survey Says
There is an excellent article in Marketing Profs by Ayaz Nanji on the results of a CMO Council survey about how executives rate their...
The Challenge of Overcoming Confirmation Bias in Sales and Marketing
Confirmation bias is essentially the brain's shortcut, prioritizing information that reinforces existing beliefs and dismissing...
How to Choose Great Clients
One of the keys to building long-lasting client relationships is selecting clients that are a good fit from the outset. The following...
