The Payoff for Going the Extra Mile
It’s axiomatic that if you want to get ahead—no matter what field you’re in---you have to do more than everyone else is willing or able...
Sell More High-End Solutions by Overcoming Confirmation Bias
The psychological phenomenon of confirmation bias has significant implications for marketing and communications--especially as it relates...
AI and Email Optimization
AI-based tools can have a dramatic effect on the success of emails. They can optimize subject lines, write automated and customized...
