Using ChatGPT as a Marketing Assistant
By now, nearly all marketers know that ChatGPT streamlines the process of content creation. The content will still require editing,...
Detecting Click Bot Activity in Email Reports
Automated email clicks occur when bots, not human users, open emails and click on links. These bots, designed to ensure email security...
Why Website Metrics Matter
Think of your website as a brick-and-mortar store (whether it is an ecommerce site or not). You would want to track everything you...
Proactive Steps Marketers can take to Reduce Stress and Ensure Success
For many people that work in marketing, the job is stressful, unrewarding, and tenuous. It doesn’t have to be this way. Marketers can...
