What sales wants from marketing
According to recent research conducted by Phoenix-based demand generator Televerde what B2B sales leaders want most from their marketing...
How Small Companies Can Automate B2B Lead Generation
Marketing automation isn’t only a lead generation strategy. It’s a comprehensive digital marketing strategy that includes lead...
To Generate B2B Leads, Give Away Tools
You should be giving away free stuff. As lead generation goes, it’s a tested and proven method of gaining leads (if you scroll down to...
For B2B Leads, Launch a Consistent Content Marketing Program
Content marketing is a great source of B2B leads. You just have to do it right. Here are some of the best ways to generate valuable leads...
A Smart Strategy for Getting Leads through Social Media
There are four truly successful ways to generate B2B leads. The first is social media—but probably not in the way you’ve been approaching...
The Truth about B2B Lead Generation
The biggest challenge in B2B marketing is generating leads. Want to experience nausea? Okay, Google “how to get B2B leads.” You’ll come...
SEO for Tech Companies: Why it’s Important
The following is from a legacy Marketing Profs blog post by Laura Forer titled 13 Statistics That Prove the Value of SEO. Here is what...
Signs that Your Company Needs to do Something about Marketing
There are some pretty clear signs that an organization needs to either expand or revamp (or start) marketing efforts. Declining sales. No...
Best Use of Social Media for B2B Technology Companies
Focusing on just the big 3—LinkedIn, Twitter and Facebook, following are some suggestions for maximizing the impact. · LinkedIn: This is...
Analyzing Google Analytics
Google Analytics is an excellent tool for B2Bs, but as with all analytics tools, the results don’t actually speak for themselves. Google...
