When we get a new marketing/communications client, we want to get off to a roaring start. So we set aside an entire day to spend at the...

If you haven’t engaged in much (or any) marketing before and want to get started, things will go much more smoothly if you have the...

There are really great tools for help with search optimization—for websites in particular. Because of this, many people have been led to...

None of what I’m about to say applies to B2Cs. Most managers and executives have the expectation that if they only had the right offer,...

1. Decide what you need to get done Most automated marketing tools can do a lot of things. The question is: How much of this do you...

None of the following advice applies to B2Cs: Emails are an excellent source of leads, but the data needs to be mined correctly. Most...

Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say....

Many companies rely on salespeople to contact and interview clients for case studies. This almost never works for a number of reasons,...

Right now, you’re probably mentally running through your list of clients trying to figure out which ones to approach. Your criteria for...

Suddenly case studies are everywhere. Why? In the wake of the social media frenzy, we’re reminded that there are many things social...