Counterintuitive Negotiation Tips that Level the Playing Field
It makes sense, right? The person that makes the first offer loses? Not always. In fact, the opposite can be true. Following are 5...
Marketing Technology through a Global Crisis
Technology companies tend to weather crises better than other sectors. In fact, many technology companies reported their best earnings...
Getting Everyone On Board During a Period of Rapid Change
Most organizations are trying to take advantage of the opportunities for positive change in this REALLY unique business environment. It’s...
Getting Things Done When Everyone’s Gone
There are three times every year when most businesses empty out:: Winter holidays: The week before Thanksgiving, the weeks before and...
How to Be Productive When You’re Working from Home
There are a lot of perks to working from home that, if you’ve been doing it for a while you take for granted, these include taking walk...
How to Choose a Business or Brand Name
Following are some tips (from my own experience) on choosing a name for your new business or product. Generally, the name needs to be:...
Google’s Zero Moment of Truth (ZMOT)
The moment of truth has traditionally meant the moment a buyer has decided to buy. Google refers to the critical period before that when...
How the B2B Buying Cycle Has Changed
Today, most people are nearly all of the way through the buying cycle before they contact sales. Ask any sales rep at any company and...
Differences between B2B and B2C Marketing
First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs,...
How Tech Companies Can Overcome Confirmation Bias with Smart Branding
You have more leverage in your market than you think. Assuming that the basics are in place, the key to success for any small to...
