How Tech Companies Can Get More MDF Money
Always bear in mind that the endgame for MDF (market development funds) is at least lead generation and, depending on the channel...
Here’s How Your Marketing Data Is Misleading You
The central ideas and much of the following are from Samantha Stone’s excellent book on marketing that works called, Unleash Possible....
Essential Sales Collateral
The central ideas and much of the following are from Samantha Stone’s excellent book on marketing that works called, Unleash Possible....
Compelling Subject Lines & Email Messages
Multiple studies have shown that the subject line is the most important factor in driving digital marketing results. You can spend hours...
The Difference Between Demand Generation and Lead Capture
There is a difference between demand generation and demand capture. The two terms are often used interchangeably, but that leads to...
You Only Need to Be a Little Better to Get Ahead
There’s a maxim in business (and in life) that in order to be successful, you have to do more than others are willing to do (in the case...
The Benefits of Online Media Release Distribution
The goals of traditional media releases--increasing an organization’s visibility and credibility and announcing news are now equally as...
Lead Generation Strategy for Technical Products and Services
The following is based on an excellent white paper by Trew Marketing: Lead Generation for B2B Technical Audiences. With the shift to...
A Simple Intro to UX Writing
The following is from an excellent blog post by Guy Ligertwood: UX Writing: How to do it like Google with this powerful checklist. Google...
Good PR Tip for Tech Companies: G-AVE: An Excellent Alternative Measurement
For a long time, most PR professionals relied on two measurements: Total Impressions and Advertising Value Equivalent. For a while, it...
