Lead Generation Strategy for Technical Products and Services
The following is based on an excellent white paper by Trew Marketing: Lead Generation for B2B Technical Audiences. With the shift to...
A Simple Intro to UX Writing
The following is from an excellent blog post by Guy Ligertwood: UX Writing: How to do it like Google with this powerful checklist. Google...
Good PR Tip for Tech Companies: G-AVE: An Excellent Alternative Measurement
For a long time, most PR professionals relied on two measurements: Total Impressions and Advertising Value Equivalent. For a while, it...
Marketing Advice for Small Tech Companies: The Mark of a True Marketing Expert
Assuming that the basics are in place (meaning an excellent product and a target market that wants it), the key to success for any small...
Branding for Small Tech Companies: Smart and Simple---Small Companies Often Get it Right
Big companies spend big money on branding campaigns that often fall apart. But a small company that spends limited marketing dollars on a...
Biz Dev for Tech Companies: The Big Benefits of Doing Just a Little More
It’s axiomatic that if you want to get ahead—no matter what field you’re in---you have to do more than everyone else is willing or able...
Writing for Tech Companies—a Few Tips
If you’re like most busy executives, you’ve got a stack of reading material in your office and more online that you plan to get to...
The Top 6 Reasons Tech Companies Fail
Success expert John Maxwell says there are 6 basic reasons that people fail to achieve what they set out to do. These 6 reasons also...
Company and Brand Names for Technology Companies
Every business wants to connect with and appeal to an audience of potential customers. One way to do that is with a memorable...
The Universal Formula for Compelling Subject Lines & Email Messages
Multiple studies have shown that the subject line is the most important factor in driving digital marketing results. You can spend hours...
