B2B Brand-Building Essentials
While this is true for low-ticket items, it’s surprisingly true for high ticket items as well---especially if those items are complex....
The Broadening Scope of PR
The following is from an excellent 8/1/19 Public Relations Today post, Why Earned Media is Still Relevant in PR, by Dorothy Crenshaw of...
7/28/19: 5 Ways to Predict a Trend
A trend is the distillation of a novelty---a novelty plus time. You can predict a trend by anticipating what will remain of a novelty in...
Is Earned Media Really More Credible than Advertising? Yes—with Some Caveats.
The following is excerpted from by Julie O'Neil’s, Marianne Eisenmann’s and Maggie Holman’s excellent 7/15/19 blog post: Is Earned Media...
Why Both New and Mature Technology Companies Need PR
The following is from an excellent article by Dorothy Crenshaw in: Crenshaw Communications, imPRessions, public relations. A high-impact...
The Top 3 PR Service Features Clients Want the Most
Research shows that the following (in order) are the top 3 service features companies want most from their PR consultants (and apparently...
Five Revelations About Negotiating
It makes sense, right? The person that makes the first offer loses? Not always. In fact, the opposite can be true. Negotiation...
Better to Master a Few Marketing Tools
Organizations that are using new and new-ish marketing tools effectively have mastered them. If you’re like every other person trying to...
Website Analytics in 5 Minutes—The Top 6 Reports to Review
Google analytics is a highly underutilized marketing tool mainly because many people find it overwhelming and can’t even begin to figure...
Quick and effective B2B social media strategy
I’m all about efficient and effective marketing. For my own business and B2B clients, there just isn’t the time to do it any other way....
