Technology Industry: Transitioning From Fast Growth to Maturity
It’s nearly impossible to predict when an industry will mature, but when it does, it’s impossible to ignore. Here are a few hallmarks of...
Thriving in a Sea of Competition
Industries are considered fragmented when there is no clear leader – no one dominant company with the power to influence the industry. If...
The Benefits of Thought Leadership
A thought leader is essentially a trusted resource - and in an information economy - a trusted resource is extremely valuable. A thought...
When Only You Should Make The Decision
Going rogue isn’t necessarily a bad thing. In fact, the world could use a few more practical rogues. I use the word to separate those who...
The Power of Case Studies: Part V: Leveraging
1. Use them as sales tools. Use them in presentations, to illustrate key points and to overcome common objections. For example, if...
The Power of Case Studies: Part IV Writing
Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say....
The Power of Case Studies Part 3: Researching
Many companies rely on salespeople to contact and interview clients for case studies. This almost never works for a number of reasons,...
The Power of Case Studies Part 2: Choosing the Clients
Right now, you’re probably mentally running through your list of clients trying to figure out which ones to approach. Your criteria for...
The Power of Case Studies-Part 1
Suddenly case studies are everywhere. Why? In the wake of the social media frenzy, we’re reminded that there are many things social...
Step Away from the Business Book
Do you really need a business book to tell you what to do? There are hundreds of business books on the market. People buy business books...
