Full-Service Analytics-Based Marketing for Tech Companies

The following is from an excellent article by Dorothy Crenshaw in: Crenshaw Communications, imPRessions, public relations. A high-impact...

Research shows that the following (in order) are the top 3 service features companies want most from their PR consultants (and apparently...

It makes sense, right? The person that makes the first offer loses? Not always. In fact, the opposite can be true. Negotiation...

Organizations that are using new and new-ish marketing tools effectively have mastered them. If you’re like every other person trying to...

Google analytics is a highly underutilized marketing tool mainly because many people find it overwhelming and can’t even begin to figure...

I’m all about efficient and effective marketing. For my own business and B2B clients, there just isn’t the time to do it any other way....

It’s nearly impossible to predict when an industry will mature, but when it does, it’s impossible to ignore. Here are a few hallmarks of...

Industries are considered fragmented when there is no clear leader – no one dominant company with the power to influence the industry. If...

A thought leader is essentially a trusted resource - and in an information economy - a trusted resource is extremely valuable. A thought...

Going rogue isn’t necessarily a bad thing. In fact, the world could use a few more practical rogues. I use the word to separate those who...