Why Don’t Your Engaged Website Visitors Contact You?
If your technology company is like most, you are getting a decent amount of website traffic and engagement stats are above average. You...
Are you focused on the wrong type of website traffic?
From a sales perspective, website traffic can be categorized into four main types based on the intent of visitors: informational,...
Issues with Sales Funnel Metrics
The basic premise of marketing metrics is that marketing produces metrics and metrics guide marketing. Without data, it’s impossible to...
Brand-Building Checklist for Technology Companies
Is your company well branded? Go through the following list to find out. My brand aligns with my short and long-term business goals....
Search Engine Optimization—Questions You Should Be Asking Potential Providers
Search engine optimization, done correctly is more art than science. And like all creative endeavors, there is a range of talent. For...
Marketing for Technology Companies: How to Maximize Market Development Funds
Market Development Funds (MDF) can be a goldmine for technology companies. However, there is a strategy. Not all channel partners are...
The Best AI Content Tool You Probably Aren’t Using
AI content generation tools like ChatGPT are great for some things, like creating outlines and getting past writer’s block, but they have...
Why Even Small Businesses Need Marketing Consultants
You run a small business. Smart PR Communications is a small business too—so we get it. You are very careful with resources. And, add to...
Why Small Businesses Should Focus on LinkedIn for Marketing
First of all, it’s one of the top four tools we use for our own small business marketing clients and, in many ways, it is the most...
Marketing for Small Businesses and Behavioral Economics
Over a year ago, I discovered Melina Palmer, host of “The Brainy Business” podcast and author of a book called “What Your Customer Wants...
