Advanced Push-Pull Marketing Strategy
Online/digital promotion has completely changed the definition of Push-Pull Marketing. Marketing strategies - such as emotional appeals -...
New Content Strategy for B2Bs
The strategy for creating text for documents that relate to B2B technical products and services is changing. Here are 3 reasons why: 1....
Brand Building for B2Bs
From the buyer's perspective, a strong brand means accountability. For example, if I have the choice of getting my car repaired at the...
The Nature of Strong Business Relationships
While there are similarities between personal and business relationships, they are significantly different in a number of important...
The Fast and Productive 30-Minute Meeting
A half hour meeting that accomplishes exactly what you need is feasible. But it requires smart (not time-consuming) planning; discipline...
The Short Menu of Smart Media Interview Tips
These tips are written for the benefit of both the journalist and you because the bottom line is that you are each dependent on the other...
Differentiation: The Best Brainstorming Technique in the World
This idea-generating method originated with Alex Osborn, but was simplified by Michael Michalko (author of Thinkertoys – which you should...
Some Ideas for Differentiation in Your Industry Type
Some people will tell you that differentiation is only for rapidly growing sectors. That’s not true. The fact is, you can bring a new...
Meaningful Differentiation
Many people want to create something new, but don’t know how to come up with and develop differentiators that their market will embrace....
Marketing with Maslow
There may be features of your products and services that you take for granted, but are untapped and powerful buying incentives for your...
