Using Public Relations Communications to Position Your Organization for Rapid Growth
Creating and maintaining a polished big company presence for you in the marketplace is the most valuable aspect of public relations. ...
How to Revive a Dead Project
Before you start planning a slew of projects for the year, revisit last year’s duds. A project that appears to be dead may be a prime...
Defining the Real Problem is 90% of the Solution: Get the Formula Down Cold
Albert Einstein said that if he had one hour to solve a problem he would spend 55 minutes defining the problem and only five minutes...
The Fallacy of Supply and Demand
Following are a few more nuggets from Dan Ariely’s excellent book on buying behavior, “Predictably Irrational”: The first price that...
The Principals of Price Comparison and Offering Strategic Decoys
Much of the following from Dan Ariely’s fantastic book, “Predictably Irrational.” Knowing how people price shop—especially when it comes...
Using Push and Pull Marketing Strategies for Your Websites
Let’s take a look at some push and pull marketing strategies you can use to effectively promote your website or business. They are...
PULL MARKETING RULES
The definition of push marketing has not changed much since the term was coined: basically, the person doing the marketing is in control...
Which Companies Benefit from SEO the Most?
While all organizations can benefit from having an SEO-friendly marketing strategy, SEO does benefit some companies more than others....
Persuading without Manipulating
The art of persuasion is really the art of effective articulation—making an organized argument based on facts. You are translating---from...
The New Thought Leadership
A thought leader is essentially a trusted resource - and in an information economy - a trusted resource is extremely valuable. A thought...
