Differentiation: The Best Brainstorming Technique in the World
This idea-generating method originated with Alex Osborn, but was simplified by Michael Michalko (author of Thinkertoys – which you should...
Some Ideas for Differentiation in Your Industry Type
Some people will tell you that differentiation is only for rapidly growing sectors. That’s not true. The fact is, you can bring a new...
Meaningful Differentiation
Many people want to create something new, but don’t know how to come up with and develop differentiators that their market will embrace....
Marketing with Maslow
There may be features of your products and services that you take for granted, but are untapped and powerful buying incentives for your...
Low Risk Differentiation
There are many differentiation experts and dozens of resources on differentiation. Many of their theories are well thought out and make...
Integrated Marketing Strategy
There have never been as many excellent marketing tools available as there are now. Many of them are critical for capitalizing on the new...
4 Obvious Indicators of a Quality Organization
9/3/18: 4 Obvious Indicators of a Quality Organization When we say that certain people have quality what we mean is that they demonstrate...
Build Customer Trust (and sales) by Reducing Risk
This is a crucial selling point for expensive, technical, and/or complex products & services When it comes to maintaining and building...
The Rest of the Advanced Speech Tips
OK—so last week’s post included some out-of-the-box tips for prepping for a speech. This week, I’ll wrap up the topic with some tips on...
Some Advanced Speech Tips
gIf you’ve ever given a speech (and I’m including junior high English class here) you already know the standard advice. What you’re going...
