10 Great B2B Writing Tips (know the rules and selectively ignore them)
If you’re like most busy executives, you’ve got a stack of reading material in your office and more online that you plan to get to...
The Big Benefits of Doing Just a Little More
It’s axiomatic that if you want to get ahead—no matter what field you’re in---you have to do more than everyone else is willing or able...
Creating Meaningful Business Connections
Some people look at leopards and only see fur coats: I’m the one that should be wearing that coat. Continuing along this line, some...
Customer Loyalty: How to Gauge and Measure It
Learn how to increase your customers' loyalty.
Overcoming Confirmation Bias: Smart Branding for Technology Companies
The psychological phenomenon of confirmation bias has significant implications for marketing and communications, but most people don’t...
Creating Coherence in Your Organization
Paul Leinwand and Cesare Mainardi wrote the seminal work on creating coherence in an organization; a book called, The Essential...
Five Brand Building Essentials for Small Technology Companies
From the buyer’s perspective, the brand is both a shortcut and an insurance policy. It assures that they can expect certain qualities...
Misconceptions about Click-Thru Rate
For a long time, the holy grail of email statistics has been click-thru rate. The idea being that anyone that goes to the website is more...
What a Good PR Consultant Will Tell You
The following is from a great post: Things Your PR Firm Should Tell You (That You May Not Want To Hear) by Richard Etchison at Crenshaw...
Getting Things Done When Everyone’s Gone
There are three times every year when most businesses empty out:: Winter holidays: The week before Thanksgiving, the weeks before and...
