Overcoming Confirmation Bias: Smart Branding for Technology Companies
The psychological phenomenon of confirmation bias has significant implications for marketing and communications, but most people don’t...
Creating Coherence in Your Organization
Paul Leinwand and Cesare Mainardi wrote the seminal work on creating coherence in an organization; a book called, The Essential...
Five Brand Building Essentials for Small Technology Companies
From the buyer’s perspective, the brand is both a shortcut and an insurance policy. It assures that they can expect certain qualities...
Misconceptions about Click-Thru Rate
For a long time, the holy grail of email statistics has been click-thru rate. The idea being that anyone that goes to the website is more...
What a Good PR Consultant Will Tell You
The following is from a great post: Things Your PR Firm Should Tell You (That You May Not Want To Hear) by Richard Etchison at Crenshaw...
Getting Things Done When Everyone’s Gone
There are three times every year when most businesses empty out:: Winter holidays: The week before Thanksgiving, the weeks before and...
Happy Memorial Day!
Did you know that Memorial Day used to be called Decoration Day? Soldiers' graves were decorated in the U.S. before[and during the...
Five PR Methods for Lead Generation
Following are a few great PR-based B2B lead generation best practices from the B2B PR Sense blog (see the attached infographic for...
Happy Mother’s Day! Turns out Moms are Natural PR Pros!
The following is from a PR Fish Bowl post by Richard Etchison. Moms generally handle PR duties for families. They’re the most concerned...
A Few Quick Tips on Getting Market Development Funds (MDF)
Always bear in mind that the endgame for MDF (market development funds) is at least lead generation and, depending on the channel...
