A Few Myths about Public Relations for Tech Companies
The following is a condensed version of an April 24, 2018 TechCrunch post. MYTH 1: Hiring a PR consultant waste of money for most...
Why does SEO seem so frustrating?
Marketing is a surprisingly high pressure job in some organizations. They have the same imperative to deliver ROI as salespeople—yet,...
The Benefits of Online Media Release Distribution
The goals of traditional media releases--increasing an organization’s visibility and credibility and announcing news are now equally as...
The Best Long Tail Search Tool (or Why I love Authority Labs). Hint: Evidence is better than advice.
First of all, my business may be public relations, but my background is in statistics. So I am always looking for statistically sound...
Graphic Design Trends for 2018
Are your visuals current enough to hold viewers’ attention? Keeping your website fresh and engaging takes constant upkeep and redesign....
The Biggest Problem Brands Face
The biggest problems brands face isn’t negative publicity, it is no publicity, which translates to complete absence from the customer’s...
Long-Tail Keywords and Purchase Intent
One of the most important considerations for choosing key terms is knowing the search patterns of the audience you are trying to reach....
What are the Benefits of Long-Tail Search Terms?
The difference between common search terms and long-tail search terms is the number of words in the term. Long-tail terms are usually...
The Problem with Content Marketing
Content marketing was never really a thing. It was just a new name for something that has been around for a long time, namely long-form...
10 Tips for Excellent Written Communications
If you’re like most busy executives, you’ve got a stack of reading material in your office and more online that you plan to get to...
