Happy Memorial Day!
Did you know that Memorial Day used to be called Decoration Day? Soldiers' graves were decorated in the U.S. before[and during the...
Five PR Methods for Lead Generation
Following are a few great PR-based B2B lead generation best practices from the B2B PR Sense blog (see the attached infographic for...
Happy Mother’s Day! Turns out Moms are Natural PR Pros!
The following is from a PR Fish Bowl post by Richard Etchison. Moms generally handle PR duties for families. They’re the most concerned...
A Few Quick Tips on Getting Market Development Funds (MDF)
Always bear in mind that the endgame for MDF (market development funds) is at least lead generation and, depending on the channel...
A Few Myths about Public Relations for Tech Companies
The following is a condensed version of an April 24, 2018 TechCrunch post. MYTH 1: Hiring a PR consultant waste of money for most...
Why does SEO seem so frustrating?
Marketing is a surprisingly high pressure job in some organizations. They have the same imperative to deliver ROI as salespeople—yet,...
The Benefits of Online Media Release Distribution
The goals of traditional media releases--increasing an organization’s visibility and credibility and announcing news are now equally as...
The Best Long Tail Search Tool (or Why I love Authority Labs). Hint: Evidence is better than advice.
First of all, my business may be public relations, but my background is in statistics. So I am always looking for statistically sound...
Graphic Design Trends for 2018
Are your visuals current enough to hold viewers’ attention? Keeping your website fresh and engaging takes constant upkeep and redesign....
The Biggest Problem Brands Face
The biggest problems brands face isn’t negative publicity, it is no publicity, which translates to complete absence from the customer’s...
