Long-Tail Keywords and Purchase Intent
One of the most important considerations for choosing key terms is knowing the search patterns of the audience you are trying to reach....
What are the Benefits of Long-Tail Search Terms?
The difference between common search terms and long-tail search terms is the number of words in the term. Long-tail terms are usually...
The Problem with Content Marketing
Content marketing was never really a thing. It was just a new name for something that has been around for a long time, namely long-form...
10 Tips for Excellent Written Communications
If you’re like most busy executives, you’ve got a stack of reading material in your office and more online that you plan to get to...
The 4 Benefits of Well-Branded B2B Organizations
From the buyer's perspective, the brand is an insurance policy. A brand on a consumer product tells the buyer exactly what to expect –...
Marketing Advice for Small Tech Companies: What is the difference between a risk and a chance?
Marketing Advice for Small Tech Companies: What is the difference between a risk and a chance? Determining what is an acceptable risk...
How Small Tech Companies Can Balance Stability and Agility
The End of Competitive Advantage by Rita Gunther McGrath is an excellent book. Chapter 2, Continuous Reconfiguration: Achieving Balance...
How Small Tech Companies Can Get Noticed
The line between marketing and public relations is getting continually grayer. This makes it difficult for small tech companies, in...
Getting Everyone Onboard for Change in 2018
I’ve written A LOT of articles over the last few years. The following is without a doubt the most popular. Enjoy and have a great...
Need some clever tips for creating great subject lines?
Multiple studies have shown that the subject line is the most important factor in driving digital marketing results. You can spend hours...
