What Can Small Tech Companies Expect from Public Relations?
So you’re interested in public relations, but you aren’t really sure how it can specifically help your business. Depending on your goals...
Why do small tech companies have a problem with PR consultants?
Research shows that there are three reasons. And they are the same reasons that most small businesses, in particular, have issues with...
Better to Master a Few Marketing Tools that Align with Goals
Organizations that are using new and new-ish marketing tools effectively have mastered them. If you’re like every other person trying to...
Communication is key to maintaining good relationships with clients
Much of the following is from an excellent article by Patrick Delehanty, Marketing Manager, Marcel Digital—with some of my own input For...
Level the Playing Field with these 5 Tips for Negotiating
It makes sense, right? The person that makes the first offer loses? Not always. In fact, the opposite can be true. Negotiation...
How to Master Marketing and Everything Else
I've been giving some thought lately to what separates true marketing masters (and there are very few) from everyone else. I've come to...
5 Things that Make Cold Calling Easier
Following are a few tips for making cold-calling less stressful (in order of effectiveness). 1. Commit to an amount of time, not a...
Is there a magic marketing bullet? No, just a set of effective BBs.
One of the secrets to a successful marketing consultancy is the ability and willingness to pivot on an almost daily basis. This means...
So what is real value of SEO for small tech companies?
The following post and attached graphic are from a 9/13/17 Marketing Profs blog post by Laura Forer titled 13 Statistics That Prove the...
What makes a compelling email for a technology company?
So you have a small technology company and need to make personal connections in order to bring in new business. You are probably using...
