Marketing Advice for Small Businesses: Should you go all in on AI?
AI is evolving at a rapid pace—so any advice will probably be outdated by tomorrow. Better to take a hard look at AI itself in terms of...
Small B2Bs Should Master a Few Marketing Tools
Organizations that are using new and new-ish marketing tools effectively have mastered them. If you’re like every other small B2B trying...
The #1 Impediment to Getting Your Business off the Ground
The issue every small business faces is this: How to get Google's attention. in order to drive website traffic and ultimately sales...
A Better Way to Choose Key Terms: Ask Sales Reps
Marketers for all businesses, especially those for very small businesses without a lot of resources, often use automated tools to choose...
A Smarter Marketing Plan for Small Businesses
You may be thinking your business is too small to need a marketing plan. However, ALL businesses that have any kind of marketing going...
Create a Strong Marketing Foundation
Much of what is in this post is info from Smart PR Communications' new Marketing Kick-Start webpage. The idea is to solve a marketing...
Best Way to Follow up on Email: Marketing for Small Businesses
In most cases, for B2Bs, the number of email click thrus compared to the number of sends is relatively small--generally 3-5%, 8-10% for a...
Marketing Essentials for Small Businesses
The first thing I do when I sit down with a new client is spend several hours going through a very detailed marketing status survey. ...
Weekly Marketing Meetings: Essential for Small Businesses
Regular (preferably weekly)marketing meetings are one of the keys to marketing success. This is especially true for very small businesses...
Analytics: The Importance for Small Businesses
Many people don’t want to deal with analytics, marketers for small businesses in particular. There are a couple reasons for this: 1. ...
