Four Content Marketing Predictions from an Expert
1. Media will remain democratized Blogging has challenged print and online media. Self-publishing has challenged book publishers....
Five Brand Building Essentials for Small Technology Companies
From the buyer’s perspective, the brand is both a shortcut and an insurance policy. It assures that they can expect certain qualities...
Tips for Engaging Webinars
Wouldn’t it be nice if people weren’t multi-tasking while you’re conducting a webinar? The difference between success and failure really...
What Qualifies as a Lead? Survey Shows Sales and Marketing Almost Agree
Sales and marketing often view leads differently—i.e. what actually qualifies as a lead and what is worth follow up. To uncover the...
The Payoff for Going the Extra Mile
It’s axiomatic that if you want to get ahead—no matter what field you’re in---you have to do more than everyone else is willing or able...
Sell More High-End Solutions by Overcoming Confirmation Bias
The psychological phenomenon of confirmation bias has significant implications for marketing and communications--especially as it relates...
AI and Email Optimization
AI-based tools can have a dramatic effect on the success of emails. They can optimize subject lines, write automated and customized...
Customer Loyalty: How to Gauge and Measure It
Customer loyalty isn’t absolute—you can’t divide customers simply into the loyal and disloyal. Experts, such as Das Narayandas of the...
The Important Email Metric You May Be Ignoring
For a long time, the holy grail of email statistics has been click-thru rate. The idea being that anyone that goes to the website is more...
Market Development Funds--The Current State
2023 is starting out as a challenging year for the larger technology companies--meaning the budgets for market development funds (MDF)...
