AI and Email Optimization
AI-based tools can have a dramatic effect on the success of emails. They can optimize subject lines, write automated and customized...
Customer Loyalty: How to Gauge and Measure It
Customer loyalty isn’t absolute—you can’t divide customers simply into the loyal and disloyal. Experts, such as Das Narayandas of the...
The Important Email Metric You May Be Ignoring
For a long time, the holy grail of email statistics has been click-thru rate. The idea being that anyone that goes to the website is more...
Market Development Funds--The Current State
2023 is starting out as a challenging year for the larger technology companies--meaning the budgets for market development funds (MDF)...
The Value of Client Feedback
It’s important to get periodic feedback from clients on what you are doing well, what you need to work on, and what the next performance...
The Current State of AI Generated Content
AI generated content will almost surely be a gamechanger, but that may not happen for a year or more. Right now, Microsoft (ChatGPT) and...
Better to Master a Few Marketing Tools
The rise of AI content generation is an excellent reminder to be selective about which marketing tools you want to leverage....
What a Good Marketing Consultant Will Tell You
The fortunes of a company and its marketing consultant are inextricably linked. This means a good marketing consultant must have the...
Four Myths about Marketing for Tech Companies
MYTH 1: Hiring a marketing consultant is a waste of money for most startups. An experienced marketing consultant will generate interest...
4 Obvious Indicators of a Quality Organization
Most companies are giving their employees this Friday and Monday off because Christmas Eve and Christmas fall on the weekend. Guess what...
