Predicting a Technology Trend: 5 Expert Tips
Since we serve the technology industry, the ability to predict trends and differentiate between a thing and a trend with some accuracy is...
How to avoid risk without ignoring opportunity
Determining what is a real opportunity versus a speculative risk is a challenge. Over time, this becomes intuitive. In the meantime,...
What if you can’t afford marketing?
Although we specialize in working with smaller companies, there are some companies that are so small and on such a tight budget that they...
The Buyer’s Journey—Not Quite as Linear as We Thought
Gartner created a PowerPoint slide to illustrate just how complex the actual buyer’s journey is (see below). The main points being: 1. ...
Reasons People Go to Contact Pages
I’m sure you’ve wondered why your Contact Us page is getting so much traffic (it’s usually #2 in volume just behind the homepage) and so...
Overcoming Customer Indecision: the #1 Sales Enemy
The Harvard Business Review ran an excellent article by marketing researchers Matthew Dixon and Ted McKenna about, what they believe is...
Why You May Want to Hire a Marketing Consultant
Companies opt for consultants, rather than additional employees for a number of reasons aside from cost. While it’s true that, by the...
The Elements of Great Marketing Content
Having a continuous pipeline of fresh content that you are proud of, that represents your brand well, and that impresses (and converts)...
Partner Co-Marketing for B2Bs
The fact is, there is a co-marketing opportunity available for most marketing campaigns. Consider how you can optimize your partner site...
Media Interview Tips
These tips are written for the benefit of both the journalist and you because the bottom line is that you are each dependent on the other...
