How to Maximize Market Development Funds
Not all channel partners are created equal. It’s best to focus on those partners where your sales are historically strong. Then work on...
How B2B Marketing and B2C Marketing are VERY Different
First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs,...
Leverage Channel Partners for Mutual Growth
The following is a condensed version of Tom Serani’s excellent article on leveraging the full power of your partner network for...
Best Digital Marketing Ideas That Work
The following is from an excellent Growth Strategies 101 article called: The Most Effective Digital Marketing Strategies for B2B...
Technology Marketing and Behavioral Economics
Melina Palmer, longtime host of “The Brainy Business” podcast, has a new book out called “What Your Customer Wants and Can’t Tell You”....
Long-Tail Keywords and Purchase Intent
One of the most important considerations for choosing key terms is knowing the search patterns of the audience you are trying to reach....
Which Marketing Efforts Need Updating?
Wendy Covey at Trew Marketing wrote an excellent article that identifies 6 marketing areas that you probably need to update Following a...
What Counts as Direct Traffic?
Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of...
Press Releases: Huge Benefits of Online Distribution
It’s important to note that one of the primary objectives of online media release distribution is not getting into print publications and...
Better Professional Written Communications: 10 Tips
The goal for B2B writing is to make it on-the-spot reading wherever possible—you want to avoid the stack. You do that by creating a...
