The Power of Case Studies: Part V: Leveraging
1. Use them as sales tools. Use them in presentations, to illustrate key points and to overcome common objections. For example, if...
The Power of Case Studies: Part IV Writing
Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say....
The Power of Case Studies Part 3: Researching
Many companies rely on salespeople to contact and interview clients for case studies. This almost never works for a number of reasons,...
The Power of Case Studies Part 2: Choosing the Clients
Right now, you’re probably mentally running through your list of clients trying to figure out which ones to approach. Your criteria for...
