The Power of Case Studies, Part 4 of 4: Writing
Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say....
The Power of Case Studies-Part 1 of 4: The Template
Suddenly case studies are everywhere. Why? In the wake of the social media frenzy, we’re reminded that there are many things social...
The Power of Case Studies: Part IV Writing
Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say....
The Power of Case Studies Part 3: Researching
Many companies rely on salespeople to contact and interview clients for case studies. This almost never works for a number of reasons,...
