How Tech Companies Can Overcome Confirmation Bias with Smart Branding
You have more leverage in your market than you think. Assuming that the basics are in place, the key to success for any small to...
What makes a compelling email for a technology company?
So you have a small technology company and need to make personal connections in order to bring in new business. You are probably using...
5 Signs that Your Tech Company Needs to Do Something about Marketing
More wisdom from my HBR marketing mentor-5 signs that your organization’s marketing needs some work: Declining sales. No need to...
What is the most important marketing advice for tech companies?
Answer: The person(s) that are handling your marketing need a thorough knowledge of your particular business in order to deliver value....
