Signs that Your Company Needs to do Something about Marketing
There are some pretty clear signs that an organization needs to either expand or revamp (or start) marketing efforts. Declining sales. No...
So what is real value of SEO for small tech companies?
The following post and attached graphic are from a 9/13/17 Marketing Profs blog post by Laura Forer titled 13 Statistics That Prove the...
5 Signs that Your Tech Company Needs to Do Something about Marketing
More wisdom from my HBR marketing mentor-5 signs that your organization’s marketing needs some work: Declining sales. No need to...
A Smarter Approach to Landing Pages for Technology Companies
So you have a ton of traffic going to your (non-ecommerce) website, but almost no one filling out contact forms, engaging in live chat,...
What small business owners and marketers need to know about Google penalties.
Google doesn’t hand out penalties lightly, but when it does, it comes as a shock to most business owners/marketers/webmasters—and serves...
Conundrum: What if I can't find the original source for articles and graphics? Hint: start here.
We just updated our own set of editorial guidelines for republishing content in today’s digital environment. It's yours to use as long as...
Why do marketing consultants for small technology companies need to predict trends?
Because, owing to subjectivity and a lack of resources, this is actually very difficult for most technology companies to do in house....
What is a Smart Marketing Strategy for Small Technology Companies?
One of the best ways for small technology companies to get off the ground fast is through long-tail key terms. Long-tail key term...
