How Small Tech Companies Can Balance Stability and Agility
The End of Competitive Advantage by Rita Gunther McGrath is an excellent book. Chapter 2, Continuous Reconfiguration: Achieving Balance...
How Small Tech Companies Can Get Noticed
The line between marketing and public relations is getting continually grayer. This makes it difficult for small tech companies, in...
What Can Small Tech Companies Expect from Public Relations?
So you’re interested in public relations, but you aren’t really sure how it can specifically help your business. Depending on your goals...
Why do small tech companies have a problem with PR consultants?
Research shows that there are three reasons. And they are the same reasons that most small businesses, in particular, have issues with...
