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Specializing in Analytics-Based
Owned Media
websites, blogs, email...

If your business is like most, you’ve likely seen a significant dip in organic traffic since mid 2022. Google algorithm shifts, changes in search behavior, AI-assisted search, and generative AI platforms have changed the strategy. Owned Media is the way back in.

Owned Media is the Fastest Way to Results

Of the 3 multichannel marketing pillars: Owned Media, Earned Media, and Paid Media, we specialize in developing, optiimizing and leveraging Owned Media—this includes your:

  • Company Website

  • Blog

  • Email Lists

  • Social Platforms, etc.

 

These channels deliver the most value and are the marketing/sales resources you have the most control over. They also relatively low-cost in terms of money, however they are (by far) the most time-consuming channels in terms of content creation and maintenance.  

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And the Foundation for Everything

Owned Media is the bedrock of your digital presence, offering a home base where prospects can learn about your offerings, values, and industry insights and connect with you. 

 

Key Advantages:

  • Control: You determine the content and layout with messaging that resonates clearly with your target audience.

  • SEO Benefits: High-quality, consistent content can significantly improve your search engine ranking, driving organic traffic to your site.

  • Cost-Effectiveness: Beyond initial set-up and ongoing maintenance, owned media can provide a cost-effective platform for content distribution.

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Our Strategy

  • Create high-quality content that educates, entertains, and solves problems for your target audience while at the same time driving relevant traffic to your website..

  • Build a large email list and generate leads with targeted email campaigns.

  • Leverage social media to engage with and educate your audience. 

 

Data & Analytics

  • We run, review, analyze and interpret data and analytics every week to track your progress and adjust strategy. 

 

Also...

While we are experts in Owned Media, we do include some areas of the other 2 Multichannel Marketing Pillars where it makes sense. 

 

Earned Media

  • Media Releases/Media Mentions

  • Client-Generated Articles Placed in Relevant Publications

  • Social Mentions

  • Client Reviews

 

Paid Media

  • LinkedIn Ads

  • Google Ads

  • PPC Advertising

  • Industry Publications

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