So what is real value of SEO for small tech companies?

The following post and attached graphic are from a 9/13/17 Marketing Profs blog post by Laura Forer titled 13 Statistics That Prove the Value of SEO. The infographic was generated by Octos. Here is what caught my eye:

4 out of 5 marketing influencers (81%) say their SEO strategy is successful.
SEO is 85% more likely to drive website traffic than PPC (pay per click) advertising.
SEO is not easy. Ranking high in search results, generating traffic, and determining ROI are major barriers.
50% say that driving traffic to the website is the most important outcome of SEO.
34% of brands use exclusively in-house resources to manage SEO, while the other 66% either outsource or employ a combination of in-house, outsourced.
82% of marketers say that SEO effectiveness is increasing-42% say the increase is significant.
The number of small businesses that are willing to invest in SEO is expected to grow to 74% this year.

The full article is available here: https://www.marketingprofs.com/chirp/2017/32671/13-statistics-that-prove-the-value-of-seo-infographic?adref=nlt091417.